Brand Strategy, Story, Packaging
Industry: Cannabis
The Opportunity
Emerald Organics needed a way to stand out in the crowded consumer space of Cannabis. Their style was clean, sophisticated, and elegant with a touch of Northern California rustic farmer.
My Role
Creative Direction, Brand Development, Logo Design & Packaging
Key Contributions
Hosted design thinking and story workshops with key strategic partners to unearth brand insights.
Developed brand standards and guidelines for hand off for the internal digital support team.
Developed packaging design systems for current SKUs as well as future line extensions.
Utilizing the packaging design system Emerald Organics was able to go to market with 50% more product offerings than originally planned.
The brand standards & guidelines allowed Emerald Organics to partner with a smaller web development team saving on overall website deployment costs.
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