Send Your Summit with Alex Puccio
Logos, Badges, & Icons
Branding, Visual Identity
Industry: Sports Non-Profit
The Opportunity
Since 2010, Lucas Sports Inc. has partnered with youth sports organizations throughout the U.S. and Canada to host fundraising events with world-class athletes. In 2017 they came to me for support with logo development, and since then, I have work with them on many projects, both large and small.
My Role
Creative Direction, Project Management, Design & Illustration, Photo Retouching
Key Contributions
Created design systems for multiple athletes/ events to allow for rapid turn-around times on production design
Delivered a brand refresh for the Lucas Sports Inc. identity
Introduced rock climbing as a new sport to add to the roster
Lucas Sports Inc. has continued to increase the number of events it can support each year as the design systems allow for predictable, repeatable results.
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