![](https://cdn.myportfolio.com/57cb62e9-ccf4-4094-81e8-765528379ca4/c3d2cdd8-4804-4974-a0cb-ab67e683afbd_rw_1920.png?h=ce1dd1c1f2b7f18b6b1918708266e8b5)
![](https://cdn.myportfolio.com/57cb62e9-ccf4-4094-81e8-765528379ca4/13f476d1-5102-408f-ba9c-ea752305ae6e_rw_3840.jpg?h=f508157b5f931472a7975760c336dbd7)
![](https://cdn.myportfolio.com/57cb62e9-ccf4-4094-81e8-765528379ca4/e76f0c63-1917-4e00-b43d-95877cbf147e_rw_3840.jpg?h=88e36a8fb96a47b120b3ed337463d433)
![](https://cdn.myportfolio.com/57cb62e9-ccf4-4094-81e8-765528379ca4/95fbbf24-daac-4f6a-9262-4dc5ddfdee9f_rw_3840.png?h=781d5fc05b26809974a71595ace45872)
![](https://cdn.myportfolio.com/57cb62e9-ccf4-4094-81e8-765528379ca4/aecea877-607f-4100-ae91-c3c7866ad531_rw_3840.png?h=8547f1400124fef59c44f995cb9cf762)
Brand Strategy & Visual Identity for Drum Innovation
Industry: Education / Music & Arts
Industry: Education / Music & Arts
The Opportunity
Drum Innovation needed support getting their brand launch back on track after a long detour with an agency that turned out to be a less than great fit.
Drum Innovation needed support getting their brand launch back on track after a long detour with an agency that turned out to be a less than great fit.
My Role
Creative Direction, Project Management, & Design
Creative Direction, Project Management, & Design
Key Contributions
Led discovery and design thinking workshops to develop creative strategies to support initial branding, brand launch, and first-year support
Led discovery and design thinking workshops to develop creative strategies to support initial branding, brand launch, and first-year support
Developed brand guidelines, presentations, and product mockups for multiple use cases
Outcome
We aligned on priorities and fast-tracked the approval processes by investing the time upfront with the Drum Innovation team.
We aligned on priorities and fast-tracked the approval processes by investing the time upfront with the Drum Innovation team.
Brand assets were delivered early, allowing Drum Innovation more time to focus on awareness and pre-launch activities.
Upon the brand's successful launch, I secured the opportunity to develop three other IPs that live under the Drum Innovation umbrella.