Inaugural Laurie Hernandez Champions Challenge Event
Drop It Like It's Hot with Katelyn Ohashi
Brand Strategy, Visual Identity
Industry: Sports Non-Profit
Industry: Sports Non-Profit
The Opportunity
LR Productions is on a mission to take Lucas Sports Inc.'s incredible work of pairing world-class athletes with fundraising events to the next level. They came to me to help build out a high-profile fundraising event with Olympic Gold Medalist Laurie Hernandez.
LR Productions is on a mission to take Lucas Sports Inc.'s incredible work of pairing world-class athletes with fundraising events to the next level. They came to me to help build out a high-profile fundraising event with Olympic Gold Medalist Laurie Hernandez.
My Role
Creative Direction, Project Management, Design & Illustration
Creative Direction, Project Management, Design & Illustration
Key Contributions
Developed a unique visual identity based on one of Laurie's signature poses.
Developed a unique visual identity based on one of Laurie's signature poses.
Provided creative strategy support for multiyear event calendars
Delivered design systems to allow future design production to be handled in-house on the client-side
Delivered design systems to allow future design production to be handled in-house on the client-side
Outcome
The Laurie Hernandez Champions Challenge brand identity helped secure a five-year event schedule across the U.S. and Puerto Rico
LR Productions signed six more athletes for the 21/22 season
Moving the production design to the client-side reduced costs, allowing more gyms to partner with the programs, therefore, providing more fundraising dollars to the various charities they support.